Client
Verse
Year
2023
Role
Visual identity, website, motion direction
Visual identity and site for an independent record label.
Research
Interviews, audits and a sharp problem statement.
Concept
Directions explored, one chosen with the client.
Design
Interfaces and a system built to scale.
Launch
Shipped, measured and refined after release.
A label with one rule: no genre limits
Verse releases everything from ambient tape loops to four-on-the-floor club records, which made a conventional genre-driven identity impossible. We built a system around a single reactive mark instead of a fixed logo, plus a site structure organised by release date rather than category.
The label’s catalogue now reads as one continuous story rather than a shelf of unrelated sub-brands — which is exactly how its founders hear it.
