Client
Aurelio
Year
2026
Role
Brand identity, art direction, website
A quiet identity and booking site for a boutique hotel built around restraint and natural light.
Research
Interviews, audits and a sharp problem statement.
Concept
Directions explored, one chosen with the client.
Design
Interfaces and a system built to scale.
Launch
Shipped, measured and refined after release.
A hotel that already knew what it wanted to say
Aurelio came to us with twelve rooms, a courtyard full of citrus trees, and a strong point of view about hospitality — service that doesn’t announce itself. The brief was simple: build an identity and a website with the same quality of restraint as the building itself.
Typography as the whole system
Rather than lean on illustration or heavy branding devices, we built the identity almost entirely from typography and space. A single serif carries the wordmark, paired with a grotesque for booking flows and everyday communication. The website mirrors the pacing of a stay: slow, image-led, unhurried.
Since launch, direct bookings have overtaken third-party platforms for the first time in the hotel’s history — proof that a considered digital presence can do real commercial work.
