Client
Northfeld Ceramics
Year
2025
Role
Visual identity, website, photography direction
A studio site that lets handmade ceramics speak for themselves.
Research
Interviews, audits and a sharp problem statement.
Concept
Directions explored, one chosen with the client.
Design
Interfaces and a system built to scale.
Launch
Shipped, measured and refined after release.
Designing around imperfection
Every piece Northfeld throws carries the trace of a hand. We built the studio’s site to protect that quality rather than smooth it over — full-bleed photography, no cropping to a rigid grid, and captions that read like a potter’s notebook.
Photography as the main event
We directed a two-day shoot in natural light to capture glaze variation accurately, then built a lightweight CMS so the studio can add new work themselves without touching a single layout.
